Insurance For Car People

Redefine your relationship with insurance

FEATURED COVERAGE PROGRAMS

Coverage you can count on, no matter what type of car enthusiast you are.

See What We Help Get Covered

Weekend/Pleasure car

Agreed value coverage with rates based on weekend, show or hobby style use.

MOTORSPORTS

Coverage for street driven or trailered only race and track cars, on and off track.

SHOW CAR/LOWRIDER

Coverage for lowriders, custom cruisers and other show cars.

OPEN COCKPIT/KIT/REPLICA CARS

Coverage street driven or trailered only cockpit, kit or replica cars.

JDM/Imported CAR

Coverage for JDM and other imported cars

TRACK DAY INSURANCE

Singe day, weekend or annual coverage for track days and HPDEs

ALL COVERAGE PROGRAMS

From weekend car to full race car, lowrider to exotic. We’ve got you covered.

Value And Solution Driven

Valuation Protection

Don't wind up with less than what it would truly cost to replace your car.

Freedom Of Use

Stop worrying about whether you can use your car the way you want. Drive, track, modify your car the way you want with fewer restrictions.

Struggling To Find insurance?

Having trouble getting your enthusiast car covered because it's too unique, not "streetable", not "collectible" enough, storage or other unique situation? We can help.

Value and Savings

Maximize value for your insurance premium with insurance that is aligned to your specific use and situation.

News And Media

November 7, 2024

Flatrock Motorsports Park Opens

Flatrock Motorsports Park this week had their official grand opening ceremony. With this opening Flatrock Motorsports Park, and it’s membership club Flatrock […]

November 1, 2024

5 Things To Know About Getting Insurance For An Imported JDM Car

The number of JDM imported cars in the has skyrocketed. You can thank the import craze in the 90s. All of us […]

October 29, 2024

IndyCar Moves To Fox In 2025

Fox will be the new broadcast and streaming home IndyCar, including the Indianapolis 500 beginning in 2025. The entire IndyCar schedule will […]

Benson Y.

“You're My Hero!.”

Ashton P

"I've never had any broker help me this much."

Roy N.

"Thank you so much!!! You have been awesome!"

Jeff S.

"This is perfect!"

Seth M

"It certainly bolsters my confidence to work with someone that understands the hobby!"

"Customer service is a dying art and the last place I'd expect great service is insurance of all places!"

Ailman N.

"I can't tell you how nice it is to have someone where I don't constantly have to explain what's special about this car."

We Started Traction To Address The Unique Challenges Car Enthusiasts Face With Insurance

Whether it’s protecting the value, ensuring you can use it the way you want, or helping solve complicated coverage situations that require an authentic blending of car expertise with insurance industry knowledge.

Traction is based in Atlanta, GA and exclusively focuses on specialty insurance needs of car people. From weekend car to race car.