Insurance For Car People

Redefine your relationship with insurance

FEATURED COVERAGE PROGRAMS

Coverage you can count on, no matter what type of car enthusiast you are.

See What We Help Get Covered

Weekend/Pleasure car

Agreed value coverage with rates based on weekend, show or hobby style use.

MOTORSPORTS

Coverage for street driven or trailered only race and track cars, on and off track.

SHOW CAR/LOWRIDER

Coverage for lowriders, custom cruisers and other show cars.

OPEN COCKPIT/KIT/REPLICA CARS

Coverage street driven or trailered only cockpit, kit or replica cars.

JDM/Imported CAR

Coverage for JDM and other imported cars

TRACK DAY INSURANCE

Singe day, weekend or annual coverage for track days and HPDEs

ALL COVERAGE PROGRAMS

From weekend car to full race car, lowrider to exotic. We’ve got you covered.

Value And Solution Driven

Valuation Protection

Don't wind up with less than what it would truly cost to replace your car.

Freedom Of Use

Stop worrying about whether you can use your car the way you want. Drive, track, modify your car the way you want with fewer restrictions.

Struggling To Find insurance?

Having trouble getting your enthusiast car covered because it's too unique, not "streetable", not "collectible" enough, storage or other unique situation? We can help.

Value and Savings

Maximize value for your insurance premium with insurance that is aligned to your specific use and situation.

News And Media

October 18, 2024

Can I Be Dropped For Driving My Car On A Race Track?

Could your insurance company “drop” you for driving your street car on trck? In this blog post we’re going to dive into […]

October 15, 2024

5 Common Mistakes Drivers Make With Track Day Insurance

Track Day Insurance is sold and presented as coverage in case the unexpected happens while participating in a track event, which depending on […]

October 11, 2024

Traction And Split Decision Motorsports Team Up In The Race For the GSX Podium

Update – Split Decision Finishes The Season 2nd In GSX We’re excited to announce that Split Decision Motorsports finished their Thursday race […]

Benson Y.

“You're My Hero!.”

Ashton P

"I've never had any broker help me this much."

Roy N.

"Thank you so much!!! You have been awesome!"

Jeff S.

"This is perfect!"

Seth M

"It certainly bolsters my confidence to work with someone that understands the hobby!"

"Customer service is a dying art and the last place I'd expect great service is insurance of all places!"

Ailman N.

"I can't tell you how nice it is to have someone where I don't constantly have to explain what's special about this car."

We Started Traction To Address The Unique Challenges Car Enthusiasts Face With Insurance

Whether it’s protecting the value, ensuring you can use it the way you want, or helping solve complicated coverage situations that require an authentic blending of car expertise with insurance industry knowledge.

Traction is based in Atlanta, GA and exclusively focuses on specialty insurance needs of car people. From weekend car to race car.