Insurance For Car People

Redefine your relationship with insurance

FEATURED COVERAGE PROGRAMS

Coverage you can count on, no matter what type of car enthusiast you are.

See What We Help Get Covered

Weekend/Pleasure car

Agreed value coverage with rates based on weekend, show or hobby style use.

MOTORSPORTS

Coverage for street driven or trailered only race and track cars, on and off track.

SHOW CAR/LOWRIDER

Coverage for lowriders, custom cruisers and other show cars.

OPEN COCKPIT/KIT/REPLICA CARS

Coverage street driven or trailered only cockpit, kit or replica cars.

JDM/Imported CAR

Coverage for JDM and other imported cars

TRACK DAY INSURANCE

Singe day, weekend or annual coverage for track days and HPDEs

ALL COVERAGE PROGRAMS

From weekend car to full race car, lowrider to exotic. We’ve got you covered.

Value And Solution Driven

Valuation Protection

Don't wind up with less than what it would truly cost to replace your car.

Freedom Of Use

Stop worrying about whether you can use your car the way you want. Drive, track, modify your car the way you want with fewer restrictions.

Struggling To Find insurance?

Having trouble getting your enthusiast car covered because it's too unique, not "streetable", not "collectible" enough, storage or other unique situation? We can help.

Value and Savings

Maximize value for your insurance premium with insurance that is aligned to your specific use and situation.

News And Media

November 12, 2024

Traction Sponsors NASA Southeast Santa Toy Run Charity Event

Traction is excited to return as a presenting sponsor for the 17th annual Santa’s Toy Run at Michelin Raceway Road Atlanta. This […]

November 11, 2024

Drift Car Insurance Primer

Here at Traction we’re amateur racers and motorsports enthusiasts, just like many of our clients. You probably already know that buying insurance […]

November 7, 2024

Flatrock Motorsports Park Opens

Flatrock Motorsports Park this week had their official grand opening ceremony. With this opening Flatrock Motorsports Park, and it’s membership club Flatrock […]

Benson Y.

“You're My Hero!.”

Ashton P

"I've never had any broker help me this much."

Roy N.

"Thank you so much!!! You have been awesome!"

Jeff S.

"This is perfect!"

Seth M

"It certainly bolsters my confidence to work with someone that understands the hobby!"

"Customer service is a dying art and the last place I'd expect great service is insurance of all places!"

Ailman N.

"I can't tell you how nice it is to have someone where I don't constantly have to explain what's special about this car."

We Started Traction To Address The Unique Challenges Car Enthusiasts Face With Insurance

Whether it’s protecting the value, ensuring you can use it the way you want, or helping solve complicated coverage situations that require an authentic blending of car expertise with insurance industry knowledge.

Traction is based in Atlanta, GA and exclusively focuses on specialty insurance needs of car people. From weekend car to race car.