News & Media
Stay updated with the latest
February 3, 2026
F1 Season Kicks Off With Move To Apple TV
With the start of the 2026 F1 Season just weeks away with Australian Grand Prix, another big change is in store for […]
Read More
February 2, 2026
SCCA National Championship Runoffs to Return to Michelin Raceway Road Atlanta
The SCCA (Sports Car Club of America) National Championship Runoffs will be returning to Michelin Raceway Road Atlanta ad Atlanta for the […]
Read More
January 13, 2026
Atlanta Region SCCA Women’s Day Autocross (Solo) Presented by Traction
Traction is excited to be the title sponsor of the brand new Atlanta Region SCCA Women’s Day Autocross (Solo) event on Saturday […]
Read More
January 9, 2026
Traction Official Insurance Partner Of Just Track It
Traction is proud to be returning in 2026 as the official on and off track insurance partner for Just Track It Track […]
Read More
January 6, 2026
Rolex 24 At Daytona Watch And Live Stream Guide
The IMSA 2026 season kicks off with the Rolex 24 at Daytona on January 22nd thru January 24th. Like most marquee IMSA […]
Read More
December 17, 2025
Traction Holiday Hours 2025
Our team here at Traction works hard, and this holiday season we’ll be taking a few days off, as well as operating […]
Read More
December 2, 2025
Bridgestone Launches RE-71RZ, Successor To Popular Track Tire RE-71RS
Today Bridgestone announces the launch of RE-71RZ, the hotly anticipated successor to the ever popular RE-71RS tire. The RE-71RS was considered one […]
Read More
November 10, 2025
Photo Gallery: SEMA 2025
Members of the Traction team were excited to get to keep up on the latest trends for car enthusiasts with a visit […]
Read More
November 4, 2025
Traction Returns As Sponsors NASA Southeast Santa Toy Run Charity Event
Traction is excited to return as a presenting sponsor for the 18th annual Santa’s Toy Run at Michelin Raceway Road Atlanta. This […]
Read More
November 1, 2025
Photo Gallery: Drivers Festival 2025
Traction is proud to be the title sponsor of a unique charity event – Drivers Festival. This event brings together drivers and […]
Read More
October 27, 2025
Traction Team Returns To PRI Show
For the third year in a row, members of the Traction team are headed to Indianapolis for the PRI (Performance Racing Industry) […]
Read More
September 25, 2025
Traction Returns As Exclusive Agency Partner for Hagerty the Motul Petit Le Mans
Traction is pleased to announce that we will be returning as the exclusive agency partner for Hagerty during the 28th running of […]
Read More