Shift Brokers Is Now Traction

Same Team, New Name

What's New?

We’re the same people with the same tireless dedication to being customer centric, which we feel is a differentiator all by itself in insurance.

While we’re growing by leaps and bounds, we’re still small enough that it doesn’t make sense to have two brands long term.

We’ve now grown to 17 states, and our ability to use the name Shift Brokers consistently across the country was limited. The rebrand to Traction will enable us to use a more consistent name as we continue to help car enthusiasts across the US.

FEATURED COVERAGE PROGRAMS

Coverage you can count on, no matter what type of car enthusiast you are.

See What We Help Get Covered

Weekend/Pleasure car

Agreed value coverage with rates based on weekend, show or hobby style use.

MOTORSPORTS

Coverage for street driven or trailered only race and track cars, on and off track.

SHOW CAR/LOWRIDER

Coverage for lowriders, custom cruisers and other show cars.

OPEN COCKPIT/KIT/REPLICA CARS

Coverage street driven or trailered only cockpit, kit or replica cars.

JDM/Imported CAR

Coverage for JDM and other imported cars

TRACK DAY INSURANCE

Singe day, weekend or annual coverage for track days and HPDEs

ALL COVERAGE PROGRAMS

From weekend car to full race car, lowrider to exotic. We’ve got you covered.

News And Media

December 19, 2024

Traction Official Insurance Partner Of Just Track It

Traction is proud to be named the official on and off track insurance partner for Just Track It Track Days. Finally, someone […]

December 10, 2024

Traction Featured In VoyageATL

Traction was recently featured as part of our CEO Holly Pezzano’s interview in VoyageATL magazine. The wide ranging article covered a number […]

December 6, 2024

Traction Official Insurance Partner Of Lucky Dog Racing League

Traction is proud to be named the official insurance partner for endurance race series Lucky Dog Racing League. As the official insurance […]

Benson Y.

“You're My Hero!.”

Ashton P

"I've never had any broker help me this much."

Roy N.

"Thank you so much!!! You have been awesome!"

Jeff S.

"This is perfect!"

Seth M

"It certainly bolsters my confidence to work with someone that understands the hobby!"

"Customer service is a dying art and the last place I'd expect great service is insurance of all places!"

Ailman N.

"I can't tell you how nice it is to have someone where I don't constantly have to explain what's special about this car."

We Started Traction To Address The Unique Challenges Car Enthusiasts Face With Insurance

Whether it’s protecting the value, ensuring you can use it the way you want, or helping solve complicated coverage situations that require an authentic blending of car expertise with insurance industry knowledge.

Traction is based in Atlanta, GA and exclusively focuses on specialty insurance needs of car people. From weekend car to race car.