GT World Challenge America Road Atlanta June 13th-14th

Traction is excited to announce we’ll be in the FanZone Saturday June 13th and a part of the Southrnfresh Automotive Showcase On June 14th at Michelin Raceway Road Atlanta, part of the GT World Challenge America weekend.
We’re previously announced our sponsorship of Southrnfresh, one of the southeast’s premiere car shows during the GT World Challenge America occurring Sunday morning. In addition, Traction will be featured in the FanZone on Saturday during the race as well. Come by and see us. We’ll be on hand to talk about all of the great coverage options we have available for car and track enthusiasts.

About The GT World Challenge America Road Atlanta Event

What: SRO’s GT World Challenge America
When: June 12th-14th, 2026
Where: Michelin Raceway Road Atlanta
Cost: Tickets start at just $17.30 (Friday only), or 3 days tickets for $84.40. You can purchase tickets via Ticketmaster.
| Session | (UTC-05:00) America/New_York | GMT |
|---|---|---|
| Test Session | 08:50 am | 12:50 pm |
| Practice 1 | 05:05 pm | 09:05 pm |
| Session | (UTC-05:00) America/New_York | GMT |
|---|---|---|
| Practice 2 | 10:45 am | 02:45 pm |
| Practice 3 | 01:45 pm | 05:45 pm |
| Qualifying 1 | 05:25 pm | 09:25 pm |
| Qualifying 2 | 05:45 pm | 09:45 pm |
| Session | (UTC-05:00) America/New_York | GMT |
|---|---|---|
| GT World Fan Experience | 10:45 am | 02:45 pm |
| Race | 02:30 pm | 06:30 pm |
Images courtesy of SRO/GT World Challenge America and Southrfresh