GT World Challenge America Road Atlanta June 13th-14th

Traction is excited to announce we’ll be in the FanZone Saturday June 13th and a part of the Southrnfresh Automotive Showcase On June 14th at Michelin Raceway Road Atlanta, part of the GT World Challenge America weekend.

We’re previously announced our sponsorship of Southrnfresh, one of the southeast’s premiere car shows during the GT World Challenge America occurring Sunday morning. In addition, Traction will be featured in the FanZone on Saturday during the race as well. Come by and see us. We’ll be on hand to talk about all of the great coverage options we have available for car and track enthusiasts.

About The GT World Challenge America Road Atlanta Event

What: SRO’s GT World Challenge America

When: June 12th-14th, 2026

Where: Michelin Raceway Road Atlanta

Cost: Tickets start at just $17.30 (Friday only), or 3 days tickets for $84.40. You can purchase tickets via Ticketmaster.

Session(UTC-05:00) America/New_YorkGMT
Test Session08:50 am12:50 pm
Practice 105:05 pm09:05 pm
Session(UTC-05:00) America/New_YorkGMT
Practice 210:45 am02:45 pm
Practice 301:45 pm05:45 pm
Qualifying 105:25 pm09:25 pm
Qualifying 205:45 pm09:45 pm
Session(UTC-05:00) America/New_YorkGMT
GT World Fan Experience10:45 am02:45 pm
Race02:30 pm06:30 pm

Images courtesy of SRO/GT World Challenge America and Southrfresh