Traction Team Returns To PRI Show
For the third year in a row, members of the Traction team are headed to Indianapolis for the PRI (Performance Racing Industry) Show. This annual showcase brings together all aspects of the motorsports, driving and tracking scene.
As a leader in on and off track, as well as on street insurance for track enthusiasts and racers, Traction uses this opportunity to stay connected with the community we love. Plus as track enthusiasts and racers ourselves, it’s an opportunity to get exposed to the latest products, trends, tracks, event organizers and series and more.
This year we’re sending our resident on track instructor to PRI, and look forward to connecting with the dozens of track day instructors who meet annually.
About PRI Show
Since its inception in 1986, Performance Racing Industry (PRI) has served as the motorsports industry’s key source for trends, merchandising ideas, new products, business strategies, and more. Through the world’s premier auto racing trade show in Indianapolis, Indiana, as well as PRI’s award-winning monthly business magazine, digital platforms and social networks, motorsports industry members from all over the world remain at the cutting edge of the worldwide racing marketplace. Founded by racing entrepreneur Steve Lewis, PRI was purchased by SEMA in 2012.
The annual PRI Trade Show features over 1,000 companies exhibiting in more than 3,400 booths and showcasing the latest products, services, machinery, simulation and testing technologies, and trailers for the racing industry at the Indiana Convention Center and Lucas Oil Stadium in downtown Indianapolis. Launched in 1988, the Show encompasses all forms of racing and attracts attendees from all 50 states and across the globe, including professional race teams, retail shops, warehouse distributors, engine builders, fabricators, dealers, installers, jobbers and media.
PRI, whose sphere of influence includes drag racing, short track, stock car, road racing, off-road, vintage, endurance, karting, truck and tractor pulling, performance marine, and more, is known as the leading publishing and events company for racing and performance professionals. Value-added services include an extensive PRI Education program at the annual Trade Show, regular networking events at major racing hubs across the US, and hosting of best-in-class conferences during Race Industry Week, among others. The company is based in Aliso Viejo, California, with offices in Indianapolis.
About Traction
Traction is an insurance agency that helps car people navigate coverage for race, track, show, lowriders and other modified or unique cars. By being car enthusiasts themselves, they understand that car people need different solutions that are not always available to, or within the capabilities of, traditional agents. Traction makes finding coverage easy allowing you to feel confident and get back to having fun with your cars.
Traction provides a full suite of insurance products aimed at serious enthusiasts. The agency offers enthusiast and collector insurance, coverage for exotics, unusual or hard to place kit cars or replicas vehicles; storage and trailered only policies for show and race cars; on track insurance by the day, event or year; motorsports insurance; excess liability policies on and off track and so much more.
Traction is available to any kind of car enthusiast but focuses on those who have deep rooted passions in their cars or automotive hobbies. Traction is available in a growing number of states. The products and services are provided through key underwriting and managing general agent partners.
